Results: 12 categories were identified, classified into gratifications obtained (why of use) and gratifications sought (why of use). To analyze the results, a qualitative content analysis was carried out. In it, 450 Mexicans collaborated, with an age range of 18 to 38 years. Method: To address this, an exploratory - descriptive study was carried out through the online application of an open questionnaire regarding the reasons for using Tinder. Objectives: The objective of this study focuses on Tinder (dating application), which has grown in popularity in Latin America, particularly in Mexico, raising questions about what motivates individuals to use the application and what they perceive get its use. Introduction: With the failure of dating applications for technological devices, various questions have been generated around the psychosocial variables that circulate inside and outside of them. Reasons for use, Social psychology, Tinder. Universidad Nacional Autónoma de México (UNAM), Ciudad de México, México. Tinder Plus subscriptions start at $9.99 USD per month, with one-month, six-month, and twelve-month plans available.Universidad de San Andrés (UdeSA), Buenos Aires, Argentina Auto-renewal can be switched off at any time after purchase by going to your settings in the Play Store. Payment for Tinder Plus or Tinder Gold will be deducted from your Google Play account. It's a Match if anyone likes you back! We developed a double opt-in scheme, which allows two people to express mutual interest before a match can be made. Take us along on your adventures and get to know the locals - we'll be there no matter where you go. Bring a companion on all of your dates with Noonlight for added protection. Unlimited Likes, Passport, Rewind, Boost, and 5 Mega Likes a day are all available with Tinder Plus. Tinder® is the most popular free dating app in the world, with 30 billion matches to date.
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